This plugin allows you to easily create a link to an existing article or a page on another site article. Add two buttons and editors tinymce quicktags, which list current articles and pages, with the ability to filter the content or category.

Redirection

Redirection is a WordPress plugin to manage 301 redirections, keep track of 404 errors, and generally tidy up any loose ends your site may have. This is especially useful if you are migrating pages from an old website, or are changing the directory of your WordPress installation.

Several companies of small and medium contact us for consultation on SEO often looking to start work on their websites to position them in the search engines and this is the question listen. We usually assume that you already have the domain name and page built or being built, because finding a good domain name would be a separate issue to be discussed in a post the other day.

As a tip I leave some of the most important steps you can do yourself before hiring more specialized help a company to manage your SEO campaign search engine positioning.

1. Find the right keywords
The first and most important step is to identify important keywords for your website that you are interested to appear in search engines. You know your business better than anyone and your target or target audience, so you should make a list of 10 words, terms or phrases (keywords) that you think your potential customers often look for in search engines to find products or services you intend to recruit .

February. Sets the title of your web page
Having determined the keywords, the next step is to establish properly the title of your website. It’s the first thing any search engine will read and take as a factor to rank your website. The title of your web page should contain the main keyword. All other pages of your website should a title related to the content of the page. For example, the title of the registration page must be “record.” Note that this is not the record position on the page, the idea is to call things by their name.

3. Set keywords and descriptions (meta keywords)
While Google has been said that no longer read the labels or goals still advise put keywords and description in the header tags. Many other search engines read and even if Google is not going to give it negative ratings.

4. Content only for your pages

The main page of your site and if possible also the rest, must have unique content that describes your business, do not be tempted to copy ocntenido other pages because it is penalized by search engines. This introductory text should have the keywords that are in the title of the page. Experts say you should use the main keyword 2-3 times in every 200 words, but not get obsessed with it. The important thing is that you write what people understand and if you do it with common sense will be naturally typing terms of which we speak.

5. Blog for your business
A Google blog likes the same way as other search engines. Having a blog is something that we must always bear in mind. 1-2 For this you must write articles or post each week related to your business or industry. Articles can be about industry news, an update to your website, a new hire for your company – all related in some way or another with your business.

It recommendable use wordpress , as it is free, easy to configure and has many SEO plugins that help optimize your blog for search engines.

6. Install Google Analytics
You need to control the traffic that your web. For this analysis there are many software that will show you how many visitors arrive daily to your website, where they come and search keywords in the search engines from which to find your website. These are the most important metrics. Analytics is a good choice and free. If you also campaigns sponsored links on Google Adwords SEM can track conversions.

7. Periodically reviews the positions of your web page
You just start your campaign and can not be in the top 100 of Google, but sooner or later, if you do the right things at the right time, you’ll be near the top 10 in that elite group on specific keywords. NO not get obsessed with this point, it takes time to move up in search engines.

We, in the services SEO Marketing Make offer this service for free. We can ask about the position of your keywords and watch your ranking regularly on Google, Yahoo or Bing. This will help you track the work of SEO if you decide to do it for yourself.

8. Create and manage your business profile on social networks: Twitter, Facebook, Digg, Delicious
These are some of the social means of fashion today. Set up your profile on these sites and think about your online communication strategy. You can find more information on this website where you can even create their own social network

9. Directory Google Local business
If possible, give your company high in the local business directory for Google , is free, and place your address and phone number on the home page and contact.

Barry Schwartz us a few days ago claimed that it could be being modified PageRank displayed in the Google Directory , yet no change in the one shown for example in the ‘ Google Toolbar ‘which is causing many begin to bet on dates .

The latest update of the value of exports to the Google public servants took place in April this year and this period of five months has been the longest without updates in the history of the browser, returning again to present the question we formulate in August: ” What if Google ceased to display the PageRank? . ”

Even some webmasters have created a small post to call and demand an explanation from Google that provides some information on the future of this figure that both concern for many people, and that is the primary value of ingredients that determine whether a page has more significance than another within the search results. “We put great effort in getting links, and to make our websites to be better every day, and the public PageRank is very important to us,” he remembers.

Nor need the opinion of Garett Rogers, who in this post is uncertain whether the arrival of the Orion algorithm has not caused the ‘death’ of PageRank. “When it announced the purchase of Orion, Ori Alon [creator] provided that the algorithm could be completed in 18 months. They have gone from that … oh, 18 months, “he stresses.

I say build because that’s what we do, build a network of inbound links to our website which is our Internet presence (essential for positioning). While the more links pointing to your domain increased presence on the internet you will get better positioning and therefore, there are two main aspects that we must take into account when building this network of links:

1. Make sure there is a link farm (link farm), and do not use “nofollow”.
2. If you share your niche better.

About LinkFarm and Nofollow:

Sites are built with the sole purpose of having a big list of links to other websites, we can ignore the directories as they comply with the organizational structure of links that hardly could be penalized, when a directory is also added to Dmoz or Yahoo or Google is specified is a directory, so no problems with them.

Notwithstanding any other site that has a links page which does not organize your outbound links and contains a large list of sites could be assessed by the search engines as “linkFarm” and most likely the link from that site will not serve a lot or lose value in the search engines.

For its part, the attribute “nofollow” tells the search engines that do not follow this link, then the exchange servo you, I probably only for humans who visit this site!.
Add NoFollow attribute is a practice, believe it or not, more common than you think, and needs to be very careful when accepting a link exchange with any website.

About the Theme

If your site comes three links and two of them share your niche, these two will be better valued than the link does not share your niche.

This trivializes not your incoming links, on the contrary, it is good to have variety, so we show search engines that link us from anywhere

Equally important is the text used to link to our site, known as anchor text. The anchor text should be varied and well structured, do not use the same anchor text for all sites or directories that link you, remember that variety is the spice, the anchor text is important not only for incoming links but also for internal links from your website, ensures that all pages of your site are linked from any point on it, so navigation will provide users and search engines.

2) The content is very important as long as this well-written, relevant to your page and be original.

3) Inbound links or links: a good campaign of links your website can increase your PageRank.

4) The title of the site or Title: the title is as important as your name or SSN.

5) Labels for headers: h1 example with the most relevant qualifications and h2, h3 or h4 for subtitles.

6) Internal links: If you have a good pagerank pages can help this new page to be recorded by search engines.

7) The frequency of key words: the more they appear the words you want to position a website is easier to position.
NOTE: You can not use more than 3% over the rest of the remaining words.

or meta tags Meta Tag: are used to map or describe the keywords, the web site descriptions, the title among other possible information about the websites.

9) The Web site structure: the structure should be as simple as possible to navigate.

10) Sitemap or Sitemap: This is a guide to which search engines crawl all your website.

However, the META DESCRIPTION can be of vital importance for the campaign of search engine rankings has its maximum effectiveness and not about to move up: it has to do with traffic. To be as effective as possible, follow these four tips:

The description must be relevant
The description should tell the visitor that comes and goes to find out if the visit. If the description does not match the content, you have a visitor frustrated remember not to visit your site next time. This also strongly affects the conversion.

Your description is like an advertisement
Yes, as you read. A vague description or boring do not generate many clicks, working with your description to make it as inviting as possible. Unfortunately you can only try to see what is most effective.

Use important keywords
Google does not always include the description, if the keywords that the visitor wrote in the description are not, Google will place a section of text content. Although you can not optimize for all words, it can include those that give you more traffic. Not to forget the above two points, so do not waste time trying to get a thousand meaningless keywords in the description.

Every Home Should Have Their Description
This is very obvious, but every day I sites are not taken into account. Make a description for the site and all pages copied. Each page on a site has its theme and its description should be relevant to the content. We also avoid penalties for duplicate content on your own site.

Not just enough to be way up on the results: we must win the attention of visitors. If you do not, all your optimization campaign will never reach its full potential. Learning from traffic, optimization and SEO can be a bit complicated, but worth it.

1. Keywords extensive research, “the keyword research is the first step of SEO. In order to increase the range of your website in different keywords into different search engines, you must make a good keyword research. This requires patience and intelligent calculations. To make a good keyword research, some tools like keyword tool from Google, you must use a vision of Google and suggestions from Google. Research tools keyword Google will give you the exact number of monthly search volume for certain keywords. After getting the search result must do the following: “is a. keywords that will download much n. Web site content in a c. they excel file search order by day.

2. Original and optimized content “SEO content writing is one of the important factors of SEO. For a SEO optimized content there should be proper use of keywords. But the content should not be filled with keywords. A proper balance of keywords is necessary for intelligent content and optimized. For better SEO results keywords should be used in headings, titles and description. In addition the content must be short and to the point. Users prefer to read the content that is filled with information and this will increase the user experience of any particular site.

3. Optimization of the website, “only the HTML Web page is read by search engine crawlers. So it must be optimized properly. Trackers must be guided to the right place. Keywords should be used in titles and descriptions. Search engine can not understand images. Therefore it must use ALT tags of images.

4 Article Syndication “write articles and press release on their Web sites is easy and very effective. These press releases will appear in the main sites for the submission of press release and in the article. As a result, your site gets track the search engine that enhances the natural ranking of the website. Proper use of anchor text is also important so that users can return to your website.

5. Social bookmarks: social-bookmarking sites are well optimized and cached for each day of Google. So its Web sites also must be marked there. This must be joined as a dig major bookmarking sites, etc. delicious.

1. Make sure your site is under construction or incomplete with little or no content and broken links.

2. When your site is ready, send it to Google, Yahoo, and ASK.com Bing. Consider sending it to other search engines such as Yandex, Rambler, Aport … Include your website in directories of high reputation as DMOZ, Yahoo Web Directory, Yellow Pages and social bookmarking sites like del.icio.us, Furl, etc.

3. Submit your sitemap to Google, Yahoo, Bing and ASK.com (sitemap for search engines XML / RSS)

4. Offer a site map for visitors to facilitate navigation page. (HTML format)

5. Create quality content on the site, avoid duplicate content, often check Google Webmaster tools to monitor duplicate titles, 404 errors, etc…

6. Check your keywords and make sure they are relevant. Avoid excessive repetition of keywords in the page content.

7. Use text instead of images to your content and links.

8. Make your TITLE and ALT tags descriptive and simple. Avoid irrelevant and repeated keywords.

9. The title should be 60-80 characters in length.

10. Your meta description should be 160-180 characters including spaces. (About 25-30 words)

11. The Meta Tag keywords must be 15-20 words maximum.

12. Optimize pages with tags (H1, H2, H3 ..) containing the main titles, secondary, etc …

13. Validate your CSS and HTML. Checking for errors and broken links.

14. If your site contains dynamic pages (ie the URL contains a “?” Character), be sure to use friendly URL. The robots of search engines have difficulty indexing dynamic pages.

15. The maximum number of links must be less than 100. Avoid the risk of being marked as a link farm by search engines.

16. Use Lynx as text browser to check their website.

17. Create a favicon.ico file to improve the quality of your website.

18. Make sure your web server or hosting is supported by the If-Modified-Since HTTP header. It will save you bandwidth, resources and avoid server overload.

19. Use a robots.txt file to manage and control the spiders of search engines to index your content. You can allow and deny access by robots to search and select the directory you want to be crawled and indexed. Visit http://www.robotstxt.org/wc/faq.html to learn more about the robots.txt file.

20. Do not try to present different content to search engines as to what shows the real visitors.

21. Avoid dirty tricks and exploiting holes in the search engine to improve its ranking.

22. Avoid links to spam sites, link farms, phishing web, web of hackers, crackers, casinos, pornography and scam sites. Check your external links to verify that still have a legal and ethical content.

23. Avoid participating in systems of massive exchange of links, rings, exchanges, buying and selling links, etc …

24. Avoid the risk of being branded a spammer, do not use SEO programs that send automated queries of charted.

25. Do not use text or hidden links and links. You must show the search engines to be displayed to visitors.

26. Do not attempt to create pages that contain phishing, fraud, viruses, Trojans, backdoors, spyware, adware or other malicious programs.

27. Make your site useful and informative.

28. Do not fill your site advertising, think about your users.

29. Get links that seem natural.

30. Update often their own home page with news of your site, do not copy content or news.

Performancing posted eight techniques for getting inbound links , not only from the standpoint of SEO to get better positioning, but also from the construction of a basis for getting traffic that is unique to search engines, traffic will not suffer long-term fluctuations as steep as those who may suffer traffic search engines:

1. Comments. Not exactly an SEO benefit for the subject of nofollow tags, but it helps to generate traffic from other blogs.
2. Trackbacks. Idem 1.
3. Generate conversations between blogs.
4. Reviews paid.
5. Exchange / order links.
6. Links payments using services like Text Link Ads .
7. Linkbait and social bookmarking.
8. Blog Carnivals.

I personally believe that the exchange / order of links is useless at this point. The risk to a penalty from Google by linking a low-quality site is very large and webmasters with a high PageRank will not want to risk it. Even the success of programs like Text Link Ads makes it a practical task of solidarity.

The system paid reviews as ReviewMe not think they are beneficial unless you offer a unique product for sale.

The carnival of blogs can work well and create a pretty good exposure in a short time, but in Spanish does not work as well as perhaps they should – at least in my experience.

To this list add:

9. Send posts to article directories.
An article sent to one or more of these directories has the dual benefit of being listed in the same directory and at the same time given in all those places where you use the post – as long as the webmaster follow the rules of copyright and do not steal article without quoting shamelessly, very common.

What is your way of getting inbound links? Which technique would add to the list?

The analysis contains more than 100 products in the Mountain View company, which are classified into various categories, evaluating the current state in which they find themselves. For example, in assessing the status of Label <title> and length of titles, showing a score of only 10% (10/100). Of course it is an aspect that needs improvement.

There are also fun facts: for example, in many pages of Google, there are many links pointing to where they should not, or simply call resources that do not exist, generating 404 errors. The solution is obviously verify the destination of links, and in the case of pages that have changed places, do a 301 redirect, which is what most SEO Friendly.