Much of the content of our items will be in HTML. The most important thing here is to enable compression of HTML. What is this? Our web server is capable of sending compressed content over the network, GZIP formats, such as ZIP files. That is, before sending the document by the network, compresses it, we receive a GZIP file, which decompresses and converts our browser readable HTML. This format is supported by all modern browsers, so we can always use it without problems.
Of course, this speeds up loading and saves bandwidth on our server hosting. With a few views, it may be relevant, but on a blog with thousands of visits, is very important.

Content

All content of our blog is likely to implement a set of best practices that will dramatically improve page load:
Anything less HTTP requests
Reduce DNS lookups
Spreading the load across multiple domains
Avoid redirects, and the 404’s

Web Server

Much of the optimizations we can do in our blog will be made to our web server level. The most important are:
Using a CDN (Content Delivery Network). This option is not available to everyone and in many cases require payment for use, not all bloggers can afford. The advantage of using a CDN is that the content is shared between geographically dispersed servers worldwide, making the download time considerably improves the elements. A CDN is free Coral CDN .
Add caching headers. All blog content is not equal. Elements that will never change or almost never (header, icons, backgrounds, etc. ..), while others will each very short time or daily (comments, posts, search …). We can improve a lot the times, adding a tag in the header files that are downloaded, indicating the period of validity. For example, a JPG of the logo could last many months or years, and we can tell our server to “Never expire”, that is, that never expires. This means that when a user has already visited our site, again, no need to download the image because they already have in your browser cache (unless you have deleted course). In the case of other content, we should reasonably estimate the time of expiry. For example, older posts, should not vary greatly, so that could extend his time Cacheda. Comments and / or searches, no. Later in the PHP section more about that. Another way to manage the cache is through ETags labels, but is a bit more advanced topic.
Avoid placing images with src = “”, or JavaScript img.src = “.” In both cases, the majority of browsers will make a request to the server to find something that does not exist or even be displayed. This can cause a great deal of unnecessary requests. Here you have a more in depth on the subject (in English).

CSS Files
Compression. Into account the style files also can and should apply the compression. In addition, we can minimize (English minify). That is, to simplify the content of the file, removing spaces, tabs, comments, etc … It is very easy to do. You can choose to minimize the files manually and then upload, or use PHP, so that minimizes. There are many tools to automate this Minify of Google , Yahoo UI Compressor , and if you do a Google search will find many others.
Put the top styles. Style sheets, or CSS files, must always be placed at the beginning of the HTML page. This is because browsers will read the page from top to bottom, and if they find the style at first, may be rendering the page as you put the CSS. Thus the user receives a visual warning, the page is loading correctly.

JavaScript

For JavaScript, the same rules to minimize and GZIP can and should apply, but also have distinct characteristics:
Put scripts at the end. Very important. The HTML 1.1 in parallel discharge limits more than two files at once. By putting all the js at first parallel blocks the download of other page elements. When you download a js, the rest of HTML, CSS, images, are left waiting for the JS end.
Never include JavaScript files (and CSS) within the pages. By putting javascript in the HTML, mixed, prevents the possibility of caching these files. That is, every time you load the page, it reloads the scripts and css. If carried to external files (. Js and. Css) browser’s cache, and can prevent discharge times. Not only reduces the charge time, but saves us bandwidth of our supplier.

Imagery

In this case, unlike CSS and JS files, we must take into account other considerations. The images are already compressed and optimization has to follow other paths.
Image Format. It is very important to choose the appropriate format for each image. Each compression (GIF, JPEG, PNG) is a type of image for which is more optimal. For example, GIF should be used in labels, or images with little color variation. JPEG for photographs or images with much variation in color, if transparency is not needed. Finally, PNG 8 or 24 bits, for photograph-like images that require transparency. Go into details would take an entire post, but the general rules were these.
Adjust images to the color palette that really used. Your GIF image has 4 wrath of 256? Can be optimized. There are many tools to do this depending on the type of image. In imagemagick can find tools for optimizing your GIFs, PNGs and JPEGs.
Do not scale the images with HTML. If you need an image of 100 × 100, the original picture should be 100 × 500 × 100 and not 500. If you then want to show an enlarged picture there are other ways, such as putting a link to the larger original image. This prevents download many kbs are not needed.
Using CSS Sprites. It is better to upload a single image file with all the icons included in that many icons separately. Then through CSS, programming can be selected by those icons to be displayed in each case.

PHP / MySQL

In this case the tuning options are to be implemented on the server through modules of PHP / MySQL. Keep in mind that PHP will interact with a database from which extracts the information, whether posts, comments, labels, searching, etc … So, anything to avoid requests to the database will make our posts display more quickly. The general principle is that of energy as “the fastest query to a database is one that is not done.” The implementation of the following recommendations will depend on the type of hosting that you have:
PHP Flush. PHP pages take a while to be processed, and until they do not sent from the server to your browser. In PHP there is an order <? Php flush ();?> Which requires the PHP server to send everything above this order. The ideal is to ponder the flush, right after the HEAD tag so that in this way, our browser can begin to represent the styles and the user will see something.
Off the reviews of the inputs. This can be useful on blogs with many edited. With a single editor, and a couple of reviews are sufficient. Remember. Each revision is stored in the database and you have to consult. A plugin to make it comfortably is Revision Control . You can also completely eliminate the revisions put define( ‘WP_POST_REVISIONS’ , false); in wp-config.php file.
Enable PHP opcode cache. There are many PHP requests are always the same, in ways that we can optimize the opcode (pseudo-code using PHP) to have it ready. It can be done with eAccelerator v0.9.5 .

In general, we carefully review all these aspects of blog to see which ones are affecting performance. The less the better. Less plugins, less input in the head, less text, small images … If you do not need, you should not see or download. Reloading a page in excess, in addition to affecting the style, we can penalize performance very much, and the pocket if we hired a fixed bandwidth.

- Then tell the flash and javascript are not very good friends of SEO, because Google (the largest search engine) does not read well, so you do not google indexed.

- To continue with this optimization SEO must take account of spam keywords, since we can drop a on Optimization penalty, meaning that not abuse too much on keywords.

- Another important step of this guide is not doing too much spam, but the links will come natural, meaning that other bloggers they like your content and cite you as well that’s what he likes to google.

- Most important is the content, it has to be of good quality because you get so many natural links as well, as they say in ViaBinaria , Google is a big mouth feeding on new content, offer fresh content, abundant, easy to catalog and updated continuously and have a faithful friend in the visits.

- Finally do not submit your blog to all search engines free, because once you get Google to index over time others will follow suit.

I hope you could find some help this mini-guide to optimize your blog and I invite you to comments so we can make this mini-guide a great starting point for other users.

Now let’s see how to optimize a blog on blogger or blogspot to the query from a friend’s blog Serena Luna , which we will use to serve as an example to those who may have a good blog as the last, but not manage to get visits and therefore have a low adsense income.

Before analyzing the blog mention, I must say that I am not an expert on internet, but I think that I can work with who is calling me with the experience I have accumulated in this way, both wodpress as well as in blogger or blogspot, having said that we see Some comments:

1 .- I think that Luna Serena has good content, original (I reviewed some posts, not all, and are unique on the Internet) and slick, so the content requirement is met.

2 .- The head is badly displaced from the top edge, I think the best thing is a small headline, as small as possible, outlining the content.

3 .- There is an error above the blog header, I think it was checking the blog to use google webmaster tool but erred in the same, it is clear that line and do the testing again as correct.

4 .- There is a cloud of keywords or tags, consider just starting a blog in internet must form a cloud of keywords that will differentiate and position themselves on the Internet that will do this by showing the tags or labels each post, as well as on each title and the body of each post, in addition also should display a widget with categories and tags or blog.

5 .- Position of adsense ads: If you have adsense ads on our blog is because we want to monetize it, then it is best to optimize their location. For this same google adsense suggests a map of “heat” which recommends the best position to place our adsense ads, you can better see and analyze visitors, our articles on this subject by clicking here .

6 .- Colors of our blog: I personally think that the best option to choose the colors of the adsense ads on our blog is that it was “founded” or integrate with the whole blog, where possible, they are not noticeable notices, but part of the content of our blog, it is important to choose the right colors for text, background, links to each notice, in addition to their placement.

Well, these are the comments blog New Moon, we can make observations with the naked eye, there are others who continue to do but can not with the naked eye corroborate blog therefore is the person the author of the blog to be verified, but we will see in another article.

But there is one aspect that sometimes we forget and it is vitally important, indeed probably his influence in a good position to be greater than that of all the aspects mentioned above. We are talking about the html code optimization of the site. Whether you manage a static webpage as a blog, optimizing the page’s HTML code has a decisive influence on the process of web positioning.

This optimization requires some advanced knowledge about programming in this language as one of the best options is to put this job over to a company of professional web Positioning. In this regard there are several alternatives on the market, such as WebSi, offering these services at reasonable prices. From 30 euros we have a specialized consulting to optimize the code for our website and, additionally, identify keywods to strengthen in order to improve the search engine positioning of our site.

From the hand of Yahoo have Yahoo Slow, a powerful tool as a component integrated with Firefox Firebug.

Yahoo Slow checks are many factors that can cause slow loading of a Web site either server problems or inappropriate use of code, also attended the various utilities that Yahoo has to optimize our pages.

How can that be? Well, it’s pretty simple, actually. Google places such an emphasis on off-page factors in determining rankings, that it’s almost impossible to figure out what works and what doesn’t with their algorithm. Yahoo, on the other hand places a lot more emphasis on what’s on the page. So pages that rank well in Yahoo are usually fairly well optimized.

So how do you learn to optimize pages for Yahoo? It’s not all that easy, since most current books about SEO are focused on linking strategies. One source of great info based on statistical analysis is Nathan Anderson’s SEO club. There are probably other sources of up-to-date info about onpage factors, but I haven’t found any.

Of course, once you’ve dealt with the onpage factors, you need good links. The best information I’ve been able to find about building links is in Aaron Wall’s SEO Book.

Third screen seo is well on it’s way.

What is third screen seo?

Well, the Television is the “First” screen, the PC is the “Second” screen, and next up: The Cell phone, PDA and Blackberry.

These are the hand-held devices that almost everyone in the world has, and since they are portable, they can become more important than the TV and PC.

Why should you be concerned?

Coding for third screen is a different monster to tackle for developers – unless they build the entire site in CSS (Cascading Style Sheets) – then the screen size doesn’t matter, since the technology will automatically adjust to the screen size.

So how can you possibly “optimize” for third screen?

As any technology emerges, there are many players who try to define the industry by taking the lead by providing better service, results or products. There will be sites that will house content where third screen viewers will visit to get their content.

Whether it’s from Yahoo or some newly created portal site that becomes a leader, getting third screeners to those sites will be a new challenge that will have tremendous payoffs.

Besides making content easily accessible, but buidling site functionality that functions on a cell phone will determine the life and death of the next Amazon.

Have you ever tried to look for anything on the Internet through your cell phone? The easier a user can find what they want, the more likely they will return to your service to re-use it.

Third screeners who find valuable sites will gladly enter their cell number to get updates from trusted sources.

By ignoring the third screen, you could potentially be ignoring billions of potential buyers of your product or services.