Unfortunately, Google has played so much with the PageRank values appears to be increasingly less useful:

- The PageRank that is displayed is an approximation of the real PageRank that Google calculates.

- The PR update is done every two months or more, as desired Google.

- Google is capable of reducing the visible PageRank of sites selling or buying links.

- PageRank does not mean much to other search engines. They use their own link-based algorithms to evaluate the importance of a link, eg Bing has no PR.

- THE Pagerank by itself measures the absolute importance of a page, but does not tell us how much Google relies on a page. The internal search engine pages tagged as spam or not spam. Pages classified as SPAM untrusted and its links can carry the negative weight.

Already there are other, better methods in place to determine the value of links. Some of them take into account a multitude of seo factors, including the number of links, indexed pages of a site, traffic, and so on.

Those are all good measurement techniques, and I want to introduce a new one to your arsenal.

Crawling and Indexing

It is known that search engines use their link analysis algorithms to measure not only the importance of a page, but also to determine how often they should be crawled and indexed.

Why are the most important pages visited?

They are seen by the general public. Search engines crawl and index important pages more frequently because they are updated several times a day, as the posting frequency is another factor that search engines take into account in determining the importance of the site.

This plugin allows you to easily create a link to an existing article or a page on another site article. Add two buttons and editors tinymce quicktags, which list current articles and pages, with the ability to filter the content or category.

Redirection

Redirection is a WordPress plugin to manage 301 redirections, keep track of 404 errors, and generally tidy up any loose ends your site may have. This is especially useful if you are migrating pages from an old website, or are changing the directory of your WordPress installation.

1. Joint Blogs / Sites

Getting a simple blog or website out there that you can use to showcase their work, gain credibility in their field, promote, and simply articulate their interests, is an important element in the strategy of a line of self-promotion.

A successful blog requires regular content to be in an outstanding opportunity to attract many visitors. In particular, for those who lack the time, it is worthwhile to consider creating a site with one or more appropriate people.

2. Contacts media or social networks

With sites like MySpace, Facebook and Twitter, has been able to connect with potential customers, fans, and important factors of influence and even celebrities in your industry. It is best to add new people to these networks with the corresponding personal messages.

3. Content Exchange

You can agree to put a guest article anywhere else in exchange for their own content, or even according to exchange comments with other decent person with a site or blog related to yours.

A method of improving online underused its validity as a freelancer is to request a review / swap testimony with someone. These can be placed visibly on your site, it is of mutual benefit, and a real added value services.

4. Interviews Set

Find someone in your industry to interview and vice versa, would also have to be interviewed. Appearing as elsewhere, the ideal would be a popular web site is an excellent method of promoting yourself as, besides appearing a site separately, an interview is great support for you and add value to you as a professional.

5. Promotion List

If you send a newsletter to a mailing list you’ve created, you can use this to promote other people and get your name on other lists.

6. Joint Products

“Proceeds” I mean both physical products as prints, information products or audio downloads. The creation of products like e-books is a way to gain exposure, especially if it’s something that will last through the people who are sharing with others.

7. Link Exchange

A simple promotional tactic, but it is useful to agree to place a link on your site to the work of someone who has done the same for you on your site. It is worth mentioning that the more important the more important site will have its link to your website.

8. Working with others on projects

These projects can be paid, but it is also an option to create an interesting project, it began with the others that you can add to your portfolio. Sharing of skills and talent in this way will result in high quality projects that greatly raise the value of his personal portfolio and support their efforts of self-marketing.

For a long time, SEOs have recommended the creation of “linkbait” content or “quality content” to naturally attract links from the web (those places to publish on the web that could include links or share the activity – Facebook, Twitter, blogs, publications in the media, hobby sites, etc.).

The idea of link baiting is to generate a content that really draws attention and like enough to be linked and thus generates a real incentive for backlinks

Incentives can run the gamut psychological (but should not venture into the financial). We could, for example, build a resource that describes the major tourist destinations and contact each one to tell you have won, and give them a great looking logo to help show his new award. Their websites now all have an incentive to link to your article.

Several companies of small and medium contact us for consultation on SEO often looking to start work on their websites to position them in the search engines and this is the question listen. We usually assume that you already have the domain name and page built or being built, because finding a good domain name would be a separate issue to be discussed in a post the other day.

As a tip I leave some of the most important steps you can do yourself before hiring more specialized help a company to manage your SEO campaign search engine positioning.

1. Find the right keywords
The first and most important step is to identify important keywords for your website that you are interested to appear in search engines. You know your business better than anyone and your target or target audience, so you should make a list of 10 words, terms or phrases (keywords) that you think your potential customers often look for in search engines to find products or services you intend to recruit .

February. Sets the title of your web page
Having determined the keywords, the next step is to establish properly the title of your website. It’s the first thing any search engine will read and take as a factor to rank your website. The title of your web page should contain the main keyword. All other pages of your website should a title related to the content of the page. For example, the title of the registration page must be “record.” Note that this is not the record position on the page, the idea is to call things by their name.

3. Set keywords and descriptions (meta keywords)
While Google has been said that no longer read the labels or goals still advise put keywords and description in the header tags. Many other search engines read and even if Google is not going to give it negative ratings.

4. Content only for your pages

The main page of your site and if possible also the rest, must have unique content that describes your business, do not be tempted to copy ocntenido other pages because it is penalized by search engines. This introductory text should have the keywords that are in the title of the page. Experts say you should use the main keyword 2-3 times in every 200 words, but not get obsessed with it. The important thing is that you write what people understand and if you do it with common sense will be naturally typing terms of which we speak.

5. Blog for your business
A Google blog likes the same way as other search engines. Having a blog is something that we must always bear in mind. 1-2 For this you must write articles or post each week related to your business or industry. Articles can be about industry news, an update to your website, a new hire for your company – all related in some way or another with your business.

It recommendable use wordpress , as it is free, easy to configure and has many SEO plugins that help optimize your blog for search engines.

6. Install Google Analytics
You need to control the traffic that your web. For this analysis there are many software that will show you how many visitors arrive daily to your website, where they come and search keywords in the search engines from which to find your website. These are the most important metrics. Analytics is a good choice and free. If you also campaigns sponsored links on Google Adwords SEM can track conversions.

7. Periodically reviews the positions of your web page
You just start your campaign and can not be in the top 100 of Google, but sooner or later, if you do the right things at the right time, you’ll be near the top 10 in that elite group on specific keywords. NO not get obsessed with this point, it takes time to move up in search engines.

We, in the services SEO Marketing Make offer this service for free. We can ask about the position of your keywords and watch your ranking regularly on Google, Yahoo or Bing. This will help you track the work of SEO if you decide to do it for yourself.

8. Create and manage your business profile on social networks: Twitter, Facebook, Digg, Delicious
These are some of the social means of fashion today. Set up your profile on these sites and think about your online communication strategy. You can find more information on this website where you can even create their own social network

9. Directory Google Local business
If possible, give your company high in the local business directory for Google , is free, and place your address and phone number on the home page and contact.

The following highlight some of the few points that stood out, in particular, and are worthy of coverage, and everything else would be like going back to talk a little more of the same on positioning seo :

Load Time Web page can positively influence the Rankings

Maile Ohye mention this fact at SMX East in New York, but Matt Cutts repeated again. In short – while the load times are slow on the page does not negatively affect your ranking in the rankings, quick load times can have a positive effect. I am particularly happy with this news, because it is also true that the load times have a positive effect of second order in SEO.

Pingomatic recently published an excellent research on Akamai load times noting the expectations of users to surf the web faster. In addition, fast-loading pages are, in my opinion, tend to earn considerably more links, retweets and other forms of exchange that trickle their peers. This tool Pingdom is a great place to start testing your own site, a major SEO tools essential for all webmasters need to analyze the loading time of our sites.

Stay away from banned domains

Sites penalized by Google’s webspam team are difficult to go back on the index, and therefore, Matt suggested that “get away” and “start over” may be a more prudent than trying to return the site after modifications for re indexing.

In my opinion, this is mainly due to linking the issues of profile – If the site is considered to be spam, it is difficult to ask an engineer to sort the wheat from the page manually (or algorithms) and stop counting only the bad links. Therefore, ask for reconsideration can not be as effective as use of time as registering a new site and try to reconstruct a more confidence.

Repeating keywords in anchor text (mostly in footnotes)

During the examination of a specific site, Matt noted that the use of keywords in the anchor text of many of the internal links, particularly in the footer of a website, are potentially manipulated. The Yahoo search engineers in the past have noted specific instances in which the elimination of the keyword in internal links internal footer has an immediate impact on Google rankings

Subsections with the same niche may be indicative of Spam

Matt Cutts mentioned at the conference that “several sites with different areas of industry can be a red flag to Google.” Well that is simple and does not need much explanation, do not try to cover everything that is within your reach, focus on a niche market and fight for it, if you want to cover a little more about creating sites that will link from the previous .

When we talk about SEO positioning, involve many elements that influence directly or indirectly in the process and help the success or otherwise of it, such as: code HTML, site architecture, quality of content and strategies of exchange links relevant.

We must take into account that the main goal of any SEO is: to achieve a visible place for the electronic search engines without losing sight of humans.

But do not worry if you do not know any of these points mentioned above. However, it is necessary to know enough about how some basics in the search engines, when “visiting” and interact with our site.
Databases

The electronic search engines develop their databases through the “hits” that make Web sites with search engines (commonly called spiders). You can add sites manually and directly to the browser, but the same search engines find your site and index it into their databases.

When the spiders read your site, take the text of your pages, followed by all links which are in the same to other pages on the same website (internal page), or pages that do a link. Also, read your meta tags (depending on the browser) and the section of <body> in your code. Spiders look for violations within their ranks (if any), and finally deposited the information from its database (also known as cache).

The spider will read the internal pages of each link you have, repeating the same process for each page read. Spiders can only “see” the basic HTML code. They do not recognize complex JavaScript applications, animations in flash (only superficially) and other complex codes.
Algorithms

Once the electronic form has the information on your site within the database, applies a mathematical formula on the content to determine the position (known as an algorithm). These algorithms vary in each search engine and are adjusted periodically to improve the quality of their results.

However, we know that all the Search engines look for keywords within the site to assign a value in terms of relevance and focus of the site. To make more effective the spider to visit our site, we recommend that you take into account perhaps the most important: content.
In the “spiders” like content

It is recommended that each page contains at least 200 to 400 words in content. The machines do not “read” the code, so a site based on images or programmed applications will not help much to give 100% visibility.

Each page within your site should be unique in content and optimization. Remember to use a title, description and keywords (keywords) unique to help customize each section in your site. Consider the title of your site to another aspect of importance to optimize, it will be the first that looks like when you get listed in Search engines.

Also remember to place the particular content of each page in a place accessible to search spiders. They traverse the site from left to right and from top to bottom.
The Links

As for incoming and outgoing links, you must focus on three types of links: the internal (sites that want to list in your site), external (those sites that wish to list your friends on your web site) and within the same site (relating to navigation of the site itself).

Once you understand this, you have the knowledge necessary to be ready to begin the hard work concerning the positioning Web. Never forget that search engines update their databases and can be left out of search results pages without notice, so it is advisable that you monitor the movements of the Web site as they pass the days, months or even years.
Conclusion

Never believe that the development of an online strategy stems from the “overnight” Instead, think in terms of medium to long term (6-12 months). For that you need tools for statistical monitoring of the site. Choose the most convenient and think welcome to the world of SEO positioning.

1 .- Be original when creating initiatives, a very easy example is that of Todotuto ForoBloggers in the forums . It has created an initiative to share items between different blogs so as to give free advertising to your blog and your participants, pass and see.

2 .- original content, I know this as you read a thousand different places and is very repetitive, but is not original, quality content is not going anywhere, let alone days, as of now it is becoming more difficult to grow on the Internet.

3 .- Shares without asking anything in return, that is highly valued by regular readers of our blogs, and grow much in the so-called blogosphere. If you see a blog that you think deserves your involvement , for he writes for them and surely, you earn a reputation and a few valuable links.

4 .- Create a contest, if you create a contest in which the contestant will not have to do anything, you will gain more adherents as these things are run by word of mouth and in a short period of time will be heard throughout the blogosphere , needless to say that the better the prize, more people are interested.

5 .- It offers a subscription to your RSS feed, if you put the typical RSS button and people will read regularly, you will have more possibilities of who you read, keep a blog and link your posts.

6 .- Use PPC directories, such as AdWords, yes, you’ll spend money but it’s the fastest way to get quality visitors to our site.

7 .- Offer things, this is very similar to the competition, but without the draw, for example, we can make a post saying, “reaching a thousand comments, it is an iPod” or “First to comment gets Audi R8 “, things like that, blow your imagination.

8 .- Sign up for directories, there are many directories throughout the Internet. Do not waste time with directories of Small Time, Focus on the best because it will never end, and remember do slowly, lest that Google penalizes you. In Adseok forums there is a thread where they compiled the best directories, I leave it here . This is the typical point everyone recommended but nobody does, hehe, is that it is a pain.

9 .- offers online free or software, whether it’s free, why not use it?, For that, looking for quality free web software and offer it to your readers, and greatly enrich your items. Do not forget that must be related to your article, or at least somewhat.

10 .- Participate in all forums that are (if they have something to do with your theme or web design, much better). Here I can let you in reference to the best web design, ForoBloggers , SeoTeca , Blog Forums , ForoWordpress , Forums Cristalab , elhacker Forum , Forums and AyudaWordpress Forum .

11 .- socialize much, use Twitter, Facebook, the Messenger of all life and every social network you go to see people like you. I must say that this is my weak point, I have to wear it.

12 .- Make them talk about you, believe it or not approve it or use it, if people talk to you either good or bad, you become famous, and this means more readers and more hits. If you are using this option, I recommend you go on the bright side, it is advisable to have enemies.

13 .- Create a forum, if you see that you have a large enough community to set up a forum, do it. It is a great way to create content and attract new people to your blog. Of course, do not forget to put in the header of your blog and forum that you are the same team, not to confuse people more than anything.

14 .- Be responsible with the advertising, put it only for the visits from search engine and takes care of your regular readers.

15 .- The constant running, at least about four articles per week, so Google does not throw you out of oblivion and your readers will not get bored. A very good way to get to your posts is encouraging readers to participate in exchange for links to their blogs and recognition.

Now it’s up to you, if you go putting it in the comments the following number in the list with your own advice to get visitors, to see if we make a huge list with lots of advice.

- Then tell the flash and javascript are not very good friends of SEO, because Google (the largest search engine) does not read well, so you do not google indexed.

- To continue with this optimization SEO must take account of spam keywords, since we can drop a on Optimization penalty, meaning that not abuse too much on keywords.

- Another important step of this guide is not doing too much spam, but the links will come natural, meaning that other bloggers they like your content and cite you as well that’s what he likes to google.

- Most important is the content, it has to be of good quality because you get so many natural links as well, as they say in ViaBinaria , Google is a big mouth feeding on new content, offer fresh content, abundant, easy to catalog and updated continuously and have a faithful friend in the visits.

- Finally do not submit your blog to all search engines free, because once you get Google to index over time others will follow suit.

I hope you could find some help this mini-guide to optimize your blog and I invite you to comments so we can make this mini-guide a great starting point for other users.

I say build because that’s what we do, build a network of inbound links to our website which is our Internet presence (essential for positioning). While the more links pointing to your domain increased presence on the internet you will get better positioning and therefore, there are two main aspects that we must take into account when building this network of links:

1. Make sure there is a link farm (link farm), and do not use “nofollow”.
2. If you share your niche better.

About LinkFarm and Nofollow:

Sites are built with the sole purpose of having a big list of links to other websites, we can ignore the directories as they comply with the organizational structure of links that hardly could be penalized, when a directory is also added to Dmoz or Yahoo or Google is specified is a directory, so no problems with them.

Notwithstanding any other site that has a links page which does not organize your outbound links and contains a large list of sites could be assessed by the search engines as “linkFarm” and most likely the link from that site will not serve a lot or lose value in the search engines.

For its part, the attribute “nofollow” tells the search engines that do not follow this link, then the exchange servo you, I probably only for humans who visit this site!.
Add NoFollow attribute is a practice, believe it or not, more common than you think, and needs to be very careful when accepting a link exchange with any website.

About the Theme

If your site comes three links and two of them share your niche, these two will be better valued than the link does not share your niche.

This trivializes not your incoming links, on the contrary, it is good to have variety, so we show search engines that link us from anywhere

Equally important is the text used to link to our site, known as anchor text. The anchor text should be varied and well structured, do not use the same anchor text for all sites or directories that link you, remember that variety is the spice, the anchor text is important not only for incoming links but also for internal links from your website, ensures that all pages of your site are linked from any point on it, so navigation will provide users and search engines.