SEO for beginners
The SEO (Search Engine Optimization, is aimed at positioning a website in search engines. The importance of SEO is that much of our traffic comes from search engines, mainly Google. The SEO is roughly 4 points:
Content: the content is the main foundation of SEO, you have nothing without content that position. The aim is that the content you create, have quality and accessible and readable by search engines. You can use SEO-Browser to view your site as you would a search engine.
“Doing a good seo is critical … but the key is to offer quality content.”
-Via Mainstream
Key words (keywords): the basis for classification of any form is the key words for according to the words that we include in our site, we store the search engines. So choose the best keywords for your site is one of the great challenges of SEO.
The typical procedure for choosing and finding keywords is that once chosen the theme on which we write, we must make an investigation of possible keywords through research on the topic to see what kind of concepts and words are those are more related to it and then make a brainstorm related words (may be by means of a tool like Google for keywords). Once you’ve identified several key words then check the frequency with which they are searched and choose according to your target market (country, etc) and the competition for that keyword.
It should be noted that the term “keyword” does not necessarily refer to a word and is more in most cases refers to phrases.
Optimization: Once you have the list of keywords that you are using you should try to make the most of optimizing your content using tags as the title (title), headers (h1, h2, h3,) and description (mini -summary of your page).
Authority: the way we show search engines that our site is relevant is through the sites we link. Have other sites link to us is what is known as link building. Furthermore, being that the content is not sold alone is important to promote social networks and cultivate relationships with other bloggers, influential people and with your own readers as it is they who can help you with word of mouth.
Finally, we should note that on a website it is advisable to update it constantly and every time we believe new SEO content cycle must begin again.