Promoting your web site
There are several inexpensive ways of promoting a web site. Three of the best are search engine submissions, reciprocal links, and award submissions.
Search Engine Submissions
Search engines allow users to enter keywords in order to find sites that interest them. Three factors are important to your business.
1. Are you listed with the search engine that the users access to find your product or service?
2. Can your site be found under the keywords that are used to find your products or services?
3. Does your site appear in the first few listings for the keywords that you have chosen?
If these criteria are met, your traffic will increase substantially. If you are sure that your site meets these criteria, congratulations.
Reciprocal Links
Some people spend a lot of time trying to break into the top of the search engines. While there is nothing wrong with this approach, there is a point of diminishing returns. There are a lot of people trying to reach top on search engines.
Once you are listed with the major search engines, look at establishing reciprocal links with complementary sites. Reciprocal links are text links or banners placed on another site in exchange for comparable exposure on your web site. This harnesses the connectivity of the Internet. Setting up reciprocal links gives you access to the traffic generated by other sites.
If there are already several popular sites sending traffic to yours, then you already know how great reciprocal links are. If not, click here.
Awards
Everyone wants to have an award winning site. Aside from the satsfaction of being recognized, there can be benefits to your business. Winning awards can bring increased traffic to your web site. While this increase in traffic may be brief, in the case of some awards it may be substantial. Winning awards can also have a positive effect on how others view it – award winning sites are more credible. If the prospect of surfing the web to seek out appropriate awards for your site, reviewing submission guidelines, and making submissions thrills you, good luck in your efforts. If you’d rather skip the effort and bask in the glory of winning, talk to us.