Recently, a friend of mine asked me about 'keywords'. He was curious about the differences between keywords and top keywords.
Every word you write is considered just a 'word'. However, certain words in our writings, or every day speech, are used to help people to key into the subject we are talking about.
To further illustrate this: It's kind of like going to the library and using an index file to find a particular subject. If you wanted to find a book about Louis L'amour, for example, you would look in the index file under the letter 'L', then you would keep looking until you found the top keyword, 'L'amour'.
The same is true in regards to websites and blogs. You must use related keywords. However, most old-school tricks don't work today and many can get your site banned. So, as a rule of thumb, avoid repeating any given keyword more than four times per page and also try to use secondary keywords that relate to your main keywords. This can take some time, but if you do good keyword research, you will have found all the keywords that are relevant to your niche.
Sometimes finding the best or top keyword ideas can actually come from your own brain. Why? Because you are a human being and you would certainly know better how another human thinks.
Another method is looking at other blogs related to your niche and observing what they are writing about. Go to Google and do a search for your niche and see what the top 30 sites are writing about.
Another thing to remember is search engines mostly list sites that contain quality content rather than flashy graphics.
So after going through all the various sources mentioned above, you must have gotten a hand full of keywords that you want you to optimize your site for. Now, if you want people to find you website or blog, learn to use those specific keyword in your urls, titles, posts, and when you get to your final paragraph at the bottom of the page, be sure to use your most important keyword there.
In addition to this, you need to get links to your site. Quality inbound links typically account for more than 85% of your Google ranking success. Once you have your related keywords in place you need to get links to your blog that use the proper anchor texts, pointing back to your keywords.
Anyone who has done just a little research into ranking high with the search engines quickly learns the reality that content is queen and back links are king. If you do this, you will be on your way to the top of the search engines using your top keywords.
About the Author
Chris is the Senior Editor of
Nicks Golf Palace and has other sites related to making money.