Keywords is one of the most important part (if not the most important) in a website that will be optimized. As this is the one that will decide if your web site will appear on the search results or not, it will require far more time in choosing the right one to use.
A good keyword strategy is to know what it is that we are searching for in a keyword and the process on how to find them. These, if properly optimized will give your website more visitors and thus give you potential customers (if an advertising web site). How to know valuable keywords
1.) Relevance to your product or services One of the reasons of SEO is to target certain people to visit your website. Therefore it is imperative that you use keywords that is directly relevant to the good or services that you are offering. Be as specific as you can.
2.) Why are they looking for a certain keyword There are a lot of reasons why a person is searching for things in the web. They may just be surfing, researching or buying something. Thus, your keyword must be geared for a specific type of web-searcher, if an advertising website consider “buying†as one of the valuable keyword.
3.) The number of website that is using the same keyword Some keywords are so common that there could be literally thousands of websites using the same keyword. Try to find the less used ones, as these may give you the edge against the other web sites
4.) Keyword Popularity Keywords are different by nature, some are less known, some are widely known. Use valuable keyword that is widely known or use the relevant popular ones that you have a chance of having an edge in search engine ranking.
About the Author
The article was written by Leia Mahalo a freelance SEO and SEM specialist working for i-trepreneur.com. If you wish to contact Naomi please visit
Internet Entrepreneur Blog.