Keyword Relevancy encompasses a large area of potential confusion. Simply put, your "keywords" must be relevant to the contents, or "theme" of your web page. Keyword relevancy and analysis in choosing keywords that is matching the content of the web page is important to your success with the search engine. When selecting the keywords you have to be more specific as there is better chance of getting targeted traffic.
Weighted popularity-as some call it, is the practice of deciding "yes" or "no" regarding the question of "if" a key phrase is truly a real world search by someone who's looking for you or your services. This is the first step in the key phrase sorting process.
It is developed according to the types of keywords (also known as meta tags) built into the website content, and the keywords you submit to the search engines describing that specific website. When websites link together, Internet indexing spiders (the software mechanism that indexes the Internet) are more likely to cross over your website, because they will travel to all links provided on each individual website.
Keyword relevancy is actually more critical than density in many cases. There as many answers as there are products to be sold. This is a measure of those visitors who are truly looking for your products and/or services. Those keywords that have a combination of high popularity and relevancy are sorted in descending order to reveal which keywords are best. This is an important part of search engine optimization. The more significant your web site's content is for a specific term, the more likely the site is to show up near the top of search results for the term.
This is what puts your site ahead of the competition and creates dominance in search engine placement. And, keyword relevancy is the most difficult Internet advertising criteria to understand. Relevancy is not having a web page titled, named, and content matched. Keyword relevancy is also an important factor when building out a separate content network keyword list and ad groups.
About the Author
Paul Leonardi is an Austin search engine optimization expert and owner of SEO Acuity. He and his team also offer
Austin web design.