When considering inbound links and search engine optimization, the anchor text you use to link to your website is the most important factor.
For those who do not know, anchor text is the wording you use as your inbound link. Let's talk about anchor text and properly leveraging it to gain maximum benefit for your site's search engine optimization. Securing inbounds links takes hard work and it makes sense to squeeze ever bit of value out of these one way links.
When determining the text for your inbound links, you want to make sure to match the keywords used on your targeted page. We will use Linkpods.com as an example link.
This first link is an example of a poor link that provides little of no search engine value for your website.
# Get free one way links at LinkPods.com
This example shows the proper way to create a link using optimized anchor text.
# Get one way links as the first group of keywords in the title meta tag and these keywords are also sprinkled throughout the pages text.
The job of search engines is to give their users the best possible results for their search query. Using optimized anchor text in your inbound linking helps created needed relevance in the eyes of search engines like Google and Yahoo. Without relevance, your website is dead in the water and has little or no chance of ever showing up on the first page of search engine results.
With this in mind, it is important for you to make the most out of your link exchange by choosing the proper anchor text. Optimize your links and give them power the deserve by using proper anchor text.
About the Author
Greg Lewis is one of the web's premier
link exchange architects. Get free one way links at LinkPods.com.