Web 2.0 is a broad term describing many different kinds of websites, websites that provide a platform where end-users have control over the content of sites. Web 2.0 includes social networking sites, wikis, sites like Squidoo.com and MySpace.com, folksonomies, Blogs, RSS Feeds and other sites that emphasize collaboration and sharing among users.
Web 2.0 isn't a NEW Internet, but a new way of communicating using the World Wide Web. It focuses on building communities where people come together to share their ideas, passions and interests. Some people used collaborative and community-based sites since the dawn of the Web. Only recently have people other than consumers begun realizing the true potential of collaborative networking.
The "old" way of doing things focused on individual users creating applications from which they presented visitors information. For example, a person sat at their computer, created a website and provided information to visitors. They sold product to visitors. They allowed feedback, usually in the form of a one-way email communication, web form or other application. Web 2.0 encourages an approach to the Web where people form communities and collaborate to provide information on the Web. Instead of one person sitting at the end of a computer terminal, there are multiple people at many terminals all capable of accessing the same information, like a list of your favorites you bookmark on the Web.
Consider for example, Wikipedia.org. This is an ideal example of how the Web is transforming. This modern-day encyclopedia of information is a collection of insights and information gathered from people across the world. There is no one "editor" or author, rather people share and collaborate to create a resource that includes insights from all walks of life. The technology supporting this site allows users to collaborate and edit information using some formal and informal guidelines. The community works to approve or disprove new information, but overall, just about anyone can place information on the site.
To understand Web 2.0, it will help to explore some of the common sites and terms used in conjunction with this new web platform. In the next post, we will spend some time exploring the different sites that make up Web 2.0, and how you can use them to your benefit.
About the Author
Retired manager who has become obsessed with internet marketing and SEO in a Web 2.0 environment. Now I just want to pass on some valuable information on Web 2.0 SEO. I hope you enjoy.
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