Rotating Ads.
If you have set up your Adwords account, and have a single advertisement running on the keywords you have researched you may have wondered after a trial period if the advertisement you are using is the optimal ad to attract qualified visitors and improve conversion rates, not only CTR’s
A good idea at this point is to introduce some advertisement combinations for each adgroup you have running in order to find out which combination works well. This is done by using the “rotate ad†adwords option on the campaign settings page.
If you have installed sitemeter basic, or another analytics tool which logs all the search terms used to find your website through search engines, try using some of these in your adwords ads. See our sitemeter basic article & video on this.
A good policy to use is on the first line of your ad state a Benefit of your product or service, followed by a feature on the second. On the last line a call to action or another benefit may be appropriate depending on your ad.
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Another good thing to do is keep an eye on your competitors ad’s �" perhaps they are offering a benefit or feature you aren’t?
About the Author
Etien Oberholzer is a freelance web designer & developer associated with Elovation. specializing in
SEO and PPC.