There seems to be a growing number of SEO content providers these days, all vying for the same types of search engine optimization market and client. While there's no doubting that competition is normally good to keep the quality maintained, it's also becoming more noticeable that many of these SEO content provider companies simply aren't delivering.
From poor grammar to badly placed keywords, there is a definite increase in the ratio of good and bad SEO content providers. So how can you make sure you choose the right ones?
Ask for Samples
For any service provider looking to win a new client, it's all very well having a wonderful sales pitch - however, this isn't the be all and end all of today's business world, particularly online. You need to have the skills to back up your talk - and clients or buyers are realizing this more.
If you're a client that is looking for a new SEO content provider, don't be afraid to ask for sample of the provider's work. This can take many forms:
* Web content examples and links
* Articles or written samples
* Online portfolio
If the service provider is professional and confident in their ability to carry out your project, they will be more than happy to offer you any samples you ask for. Good SEO content providers will always provide some form of sample prior to all their projects, should the client wish to see some.
Results are Everything
Just like anyone can say they can provide expert SEO content, services and advice, many clients are left disappointed when they realize that this isn't the case. With as much as 90% of search engine users never venturing past the first page, this disappointment can prove costly.
Much like asking to see work samples, clients should also ask potential new providers to supply results or stats relating to their SEO success. Again, if the provider is as good as they say they are, then there won't be a problem showing the types of results they can achieve.
Testimonials
Perhaps the best and most effective way to make sure your new SEO content provider is as good as they say they are is with testimonials. After all, word-of-mouth is still one of the best forms of advertising - whether it's good or bad, the views of previous clients will tell you all you need to know about any content provider that you're considering hiring.
Many companies no longer have testimonials on their websites due to the possibility of client poaching - however, that doesn't mean you can't get an idea of how past projects have been completed. Prior to offering a project, ask the content provider to provide testimonials - once again, any decent company will happily provide that information. A preference to not supply testimonials of any kind should immediately be viewed as suspicious - is the provider's work that bad they can't afford to publicize it?
Although it can often be confusing to try and decide which way to go when deciding on who to entrust your next project to, following these three simple tips will ensure you give yourself the best possible chance to pick the ideal SEO content provider for you.
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